Many businesses have embraced the idea of marketing automation in hopes of gaining a larger customer base. In theory, marketing automation sounds like a great idea – personalize your pitch to your target audience in hopes of making a connection that leads to a sale.
However, there are many things to consider when executing a successful plan. If you plan to invest in a marketing automation program, you need to understand what is successful and what is not in order to see your efforts pay off.
It helps to begin with a strong concept of what marketing automation is. Marketing automation is a combination of software and marketing tactics that deliver personalized content to clients in order to gain their business. Consider a company like Amazon, which emails clients lists of products they may be interested in after making a purchase on the site.
Amazon tailors its home page based on the buyer’s interests and sends out surveys after a sale is complete. Amazon has proven success in marketing automation and is certainly a company to emulate. Here are five ways to implement a successful marketing automation program to watch your business succeed.