Five Ways to Succeed at Marketing Automation

Many businesses have embraced the idea of marketing automation in hopes of gaining a larger customer base. In theory, marketing automation sounds like a great idea – personalize your pitch to your target audience in hopes of making a connection that leads to a sale.

However, there are many things to consider when executing a successful plan. If you plan to invest in a marketing automation program, you need to understand what is successful and what is not in order to see your efforts pay off.

It helps to begin with a strong concept of what marketing automation is. Marketing automation is a combination of software and marketing tactics that deliver personalized content to clients in order to gain their business. Consider a company like Amazon, which emails clients lists of products they may be interested in after making a purchase on the site.

Amazon tailors its home page based on the buyer’s interests and sends out surveys after a sale is complete. Amazon has proven success in marketing automation and is certainly a company to emulate. Here are five ways to implement a successful marketing automation program to watch your business succeed.

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Patrick Barrett on Great Work

Patrick Barrett is currently the Director of Product at TrendKit, a Public Relations analytics company. At TrendKite, Patrick focuses his efforts on making the product easy to use and visually appealing using his extensive UX knowledge to provide a visual analytics platform.

Prior to this, he worked at Spredfast on social media publishing for big agencies as the Director of Consumer Experiences. Additionally, Patrick has experience working in the fields of crowdfunding and social good at Greater Good Labs, and extensive experience in social commerce, e-commerce, and consumer-generated content at Bazaarvoice.

How do you define Great Work? 

Great Work is a combination of work that results in great products and personally rewarding work experiences.

Great products for me, the ones I want to build, strike a balance between frivolity and utility that creates an engaged user base that will drive the metrics important to your business. Think of a stop sign as being a product of pure utility and Pokemon Go as one of pure frivolity…I want to build products that fall somewhere between the two.

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Walla Walla Wine Wine Time Time

Yes, I know, it’s a silly heading. Walla Walla actually uses that same tagline of repeating words to market their wine region. So I borrowed it.  We were fortunate enough to be able to experience the Walla Walla wine region not too long ago and, although we expected good things I don’t think we were quite prepared for what we got.

The wine being produced in Walla Walla is sensational. Even the juice that wasn’t great was still good. Walla Walla is located due South of Spokane, Washington in the Southeast corner of the state.  It’s about a 262-mile drive from Seattle and 158 miles from Spokane. This was our first time in Walla Walla and it was beautiful. We had great weather as the sun was out.

We were able to visit eleven wineries: Woodward Canyon Winery, L’Ecole No 41, Gifford Hirlinger, Beresan Winery, Balboa Winery, Basel Cellars, Trio Vintners, Kontos Cellars, Dunham Cellars, Cavu Cellars, and Waterbrook.

Our first stop was at Woodward Canyon where we were met by Kellie Berg, the tasting room manager, who was extremely friendly and nice to us. I tasted six of their wines with my favorites being their 2016 Burgundy styled Chardonnay, NV Columbia Red Wine (52% Cabernet Sauvignon, 25% Merlot, and 14% Syrah), Artist Series #15 2014 Cabernet Sauvignon (which actually had a bit of Syrah and Merlot in it) and 2014 Estate Red.  The best value of the bunch was the NV Columbia Red Wine, which at $26 is a true bargain.

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Heritage Trail Vineyards

Location

Heritage Trail Vineyards is located on 38 rolling acres in the Quinebaug-Shetucket National Heritage Corridor, an area federally registered as one of America’s most scenic destinations. In addition, the vineyard is close to many of Connecticut’s tourist attractions, including Mystic Seaport, the Mohegan Sun, and Foxwoods Resort Casino.

Heritage Trail Vineyards invites you to join them for light food, great wine, and a wonderful setting. In winter, warm your hands at the fire; in summer, stroll the property or admire the view from a sunny deck. They are looking forward to seeing you soon!

Hours

May through December, Heritage Trail is open Friday, Saturday, and Sunday from 11:00 to 5:00 p.m. and January through April, they are open by appointment. Please call the vineyard at (860) 376-0659 to arrange a tasting or to purchase wine.

How to get there

From New Haven, take I-95 North to I-395 North to exit 83A (Lisbon), then take a left onto Route 169. Heritage Trail Vineyards will be approximately three miles up the road on your left. From the Boston area, take I-395 South to Exit 87 to Route 12; go south on Route 12 to sign “Route 169” (about 4 miles); turn right on Butt’s Bridge Road and go to Route 169 (2 miles); take left onto Route 169. The winery is two miles down the road.

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