6 Tips for Being Relevant to your Target Group

I hope you all had a wonderful Labor Day Weekend and that you had a chance to think about all your design and business ideas. Here’s my idea: Why not start putting into practice the best marketing ideas that can benefit your design education, your company, your search ranking, and/or your reputation? Let’s check out these 6 tips for being relevant to your Target Group.

It’s vital to refresh your ideas every few months so that you’re not trying to attract publicity and attention with stale, outdated approaches that only serve to date your company. Whether you’re finding better ways to embrace mobile content or experimenting with ad retargeting, your education and perhaps your company as well will prosper by adding in these best marketing practices.

1. Embrace Retargeted Ads

This growing trend is a reminder of just how versatile online advertising can be. Retargeted ads identify people who have come to your website before without taking any definitive action and give them a pitch tailored to second-, third- or even fourth-time visitors. For example, if you sell mosquito repellent, your ad might say, “Don’t get eaten alive this summer—remember this mosquito repellent you looked at last week?” or something along those lines.

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Web Design Jobs

Web design jobs are among the most popular these days and it involves many skills. Web design means designing a website for the purpose of promoting some product or some theme. Web Designing Techniques are really something which one has to take seriously. Most of the people in the world don’t know about the important role web design is playing these days.

Web design is not something which everyone who knows computers can do. It is an art and a skill that needs the knowledge of advanced computer engineering and programming language. For that purpose, you need the help of experts who are well trained in web designing.

To become a website designer, you need to have at least a high school. If you don’t have a high school diploma, you can relatively quickly earn a GED diploma. MyCareerTools.com has really good (free) resources and you can prepare for the GED test in 1-2 months. In the meantime, you can learn more about what it takes to design a website.

So what are the important things that you have to remember while designing a website?

1) Understanding the heartbeat of the people is the most important thing in web design. This is very important because any website is designed keeping in mind the people who visit them regularly. If you are targeting the younger generation people, you have to select the topics which are interesting to them and vice versa.

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Interior Design Jobs and Architecture Schools

Why work for a living when you can design interiors for a living? Check out this post about interior design schools and prepare for a successful interior designing career. You may well have what it takes to be a successful interior designer! Let’s take a closer look at Interior Design Jobs and Architecture Schools.

Certification Required to Become an Interior Designer

Because of the enormity of the task at hand, twenty-two states plus the District of Columbia require licenses before you can legally practice interior design. And in order to be eligible to take the National Council for Interior Design Qualification exam, you must have at least six years of education and work experience in the field, including two years (at least) of post-secondary education.

If your state does not require certification before you enter the field of Interior Design, you may wish to join an association with a reputable, professional standing to underscore your commitment to your career. Certainly, this would help to lure clients and attract potential employers.

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Five Ways to Succeed at Marketing Automation

Many businesses have embraced the idea of marketing automation in hopes of gaining a larger customer base. In theory, marketing automation sounds like a great idea – personalize your pitch to your target audience in hopes of making a connection that leads to a sale.

However, there are many things to consider when executing a successful plan. If you plan to invest in a marketing automation program, you need to understand what is successful and what is not in order to see your efforts pay off.

It helps to begin with a strong concept of what marketing automation is. Marketing automation is a combination of software and marketing tactics that deliver personalized content to clients in order to gain their business. Consider a company like Amazon, which emails clients lists of products they may be interested in after making a purchase on the site.

Amazon tailors its home page based on the buyer’s interests and sends out surveys after a sale is complete. Amazon has proven success in marketing automation and is certainly a company to emulate. Here are five ways to implement a successful marketing automation program to watch your business succeed.

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Patrick Barrett on Great Work

Patrick Barrett is currently the Director of Product at TrendKit, a Public Relations analytics company. At TrendKite, Patrick focuses his efforts on making the product easy to use and visually appealing using his extensive UX knowledge to provide a visual analytics platform.

Prior to this, he worked at Spredfast on social media publishing for big agencies as the Director of Consumer Experiences. Additionally, Patrick has experience working in the fields of crowdfunding and social good at Greater Good Labs, and extensive experience in social commerce, e-commerce, and consumer-generated content at Bazaarvoice.

How do you define Great Work? 

Great Work is a combination of work that results in great products and personally rewarding work experience.

Great products for me, the ones I want to build, strike a balance between frivolity and utility that creates an engaged user base that will drive the metrics important to your business. Think of a stop sign as being a product of pure utility and Pokemon Go as one of pure frivolity…I want to build products that fall somewhere between the two.

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Google Keyword Quota Exceeded – What’s Next?

Yesterday I posted a bunch of keywords to my account (about 70,000) but realized that I was being stupid and crazy, so today I tried to do some house-cleaning. I deleted the old campaign and created a new one. So when you have the Google Keyword Quota Exceeded – What’s Next?

This campaign has 63 ad groups and about 200 keywords per ad group.

I’m trying to make the campaign active and I get a message telling me “Keyword Quota Exceeded” … How can this be – Is Google still looking at my old keywords?”

When I hear reports of AdWords accounts with keywords numbering in the 10s of thousands, I have to gasp in amazement. I find it incredible that advertisers feel the need to create campaigns with so many keywords that AdWords has to cap their account.

Quite frankly, I’m amazed that people think such a large campaign can actually be managed properly. I can’t believe that any more than a small percentage of your keywords are actually making any money. (more…)

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Google Online Marketing Challenge

When I got into the business of digital marketing back in 2010, one of the Web’s promises to advertisers was that it could target messages to consumers in ways that television, radio, and print never could. So when you consider the Google Online Marketing Challenge – do it right!

I was never impressed with the way large advertisers used mass media to go after certain audience demographics without regard for context. The Web offered me a unique opportunity to show advertisers not only how to reach the right people, but how to reach them in the right place and at the right time.

A Mass Medium it Ain’t

Throughout my career as an online media planner, I’ve most admired the campaigns that have that magical combination of reaching the right people in the right place in the most appropriate manner. Yet as I surf the Web seventeen years after it has become a commercial medium, I find myself exposed to advertising messages that are irrelevant to my surfing habits and state of mind. This shows me that advertisers still don’t understand the Web’s unique targetability.

Why aren’t online advertisers taking advantage of the one-to-one marketing principles we’ve heard so much about over the past few years?

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Which is a best practice for optimizing a landing page for AdWords?

How to build a quality AdWords landing page is a question we are asked a lot. As Mike has found out, get the content on your landing page wrong and your campaign can get into all sorts of trouble. So let’s take a look at which is a best practice for optimizing a landing page for AdWords?

But building a landing page that Google will love, is not actually that hard. But, what you need to remember is that it is not just your landing page that AdWords judges, but your entire website.

1) The Basics

Your website must include all of these pages:

  • About Us Page
  • Contact Us Page
  • Terms and Conditions Page
  • Privacy Policy
  • Sitemap

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Startup Marketing

This month I’m going to spend some time explore StartupMarketing strategies and how they can impact your business as well as the content you share with your audience and community. This is the first in a series of posts I’m going to share the next few months and if you’d like to explore the idea a bit more, check my upcoming posts about Startup Marketing.

Startup Marketing is critical to the success of your business. Why? Because without them a sale is just a sale. Possibly a one-time-only sale. But apply backend marketing strategies, and now you have a customer who is invested.

Now you have a customer who has not one, but two experiences buying from you. And that customer (if you approached the backend sale correctly) now feels appreciated, catered to and well-served.

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Helpful Tips on How to Build a Website

If you go about it the right way it is possible to build a website quickly. In this article, I will suggest some useful tips and steps you can follow to get your website up and running quickly. So check out these helpful tips on how to build a website.

  • Use quality hosting. Website hosting has come down in price, but you need to avoid free or very cheap hosting.  Look for hosting companies that have a proven track record. This is extremely important because you cannot make money if your website is not online where people can find it.
  • Consider installing it as a WordPress Blog. This is one of the easiest ways to build a website quickly. There are many fantastic WordPress themes available to pick from that you really can come up with a great looking website. Plus when you blog it is very easy to build the pages and to continue to add content in the future.
  • Plan out the content you will start with. Put some thought into what your website will be about. If you do go the blog way choose your categories carefully, but understand that you can always make changes to it later. Develop a keyword list that you will be building your web pages around.

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