I hope you all had a wonderful Labor Day Weekend and that you had a chance to think about all your design and business ideas. Here’s my idea: Why not start putting into practice the best marketing ideas that can benefit your design education, your company, your search ranking, and/or your reputation? Let’s check out these 6 tips for being relevant to your Target Group.
It’s vital to refresh your ideas every few months so that you’re not trying to attract publicity and attention with stale, outdated approaches that only serve to date your company. Whether you’re finding better ways to embrace mobile content or experimenting with ad retargeting, your education and perhaps your company as well will prosper by adding in these best marketing practices.
1. Embrace Retargeted Ads
This growing trend is a reminder of just how versatile online advertising can be. Retargeted ads identify people who have come to your website before without taking any definitive action and give them a pitch tailored to second-, third- or even fourth-time visitors. For example, if you sell mosquito repellent, your ad might say, “Don’t get eaten alive this summer—remember this mosquito repellent you looked at last week?” or something along those lines.