Helpful Tips on How to Build a Website

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If you go about it the right way it is possible to build a website quickly. In this article, I will suggest some useful tips and steps you can follow to get your website up and running quickly. So check out these helpful tips on how to build a website.

  • Use quality hosting. Website hosting has come down in price, but you need to avoid free or very cheap hosting.  Look for hosting companies that have a proven track record. This is extremely important because you cannot make money if your website is not online where people can find it.
  • Consider installing it as a WordPress Blog. This is one of the easiest ways to build a website quickly. There are many fantastic WordPress themes available to pick from that you really can come up with a great-looking website. Plus when you blog it is very easy to build the pages and to continue to add content in the future.
  • Plan out the content you will start with. Put some thought into what your website will be about. If you do go the blog way choose your categories carefully, but understand that you can always make changes to it later. Develop a keyword list that you will be building your web pages around.

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Startup Marketing

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This month I’m going to spend some time exploring Startup Marketing strategies and how they can impact your business, as well as the content you share with your audience and community. This is the first in a series of posts I’m going to share over the next few months, and if you’d like to explore the idea a bit more, check out my upcoming posts about Startup Marketing.

Startup Marketing is critical to your business’s success. Why? Because without it, a sale is just a sale. Possibly a one-time-only sale. But apply back-end marketing strategies, and now you have a customer who is invested.

Now you have a customer who has not one, but two experiences buying from you. And that customer (if you approached the back-end sale correctly) now feels appreciated, catered to, and well-served.

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Wine and Food Pairing

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Trust your mouth. You know what you like; enjoy it

So says Jeffrey Saad, 25-year food industry veteran and restaurateur. I recently returned from a Wine Bloggers Conference where I had the great pleasure of seeing this dynamic personality give a presentation on food and wine pairing. The following video will teach you more about pairing wine and food.

Now, back to Jeffrey. He asked us who in the audience would pair a Coke with pizza so that he could make a point about why the combination works together. A big laugh came from the crowd when not even one hand went up and he mused, “Wow, you guys really are a bunch of winos!”

Key pointers:

  • Pair acid with acid, such as salad with vinaigrette paired with Grüner Veltliner.
  • Pair fat in food with acid in wine, such as goat cheese in buttery phyllo cups with Argentine Torrontes.
  • Pair protein or animal fat with tannin such as Kobe beef with Cabernet Sauvignon.
  • Pair sweet with sweet. Sweet food spanks the fruit right out of the wine if the wine isn’t as sweet.
  • Pair spice with sweetness. Spice does not like tannin; it accentuates it.
  • Make funky ingredients a part of a dish, not the main flavor.

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Should You Still Create Your Brand’s Facebook Presence?

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Whether you are a small startup or a blogger looking to help grow your reader base and increase your traffic, creating a Facebook page is your first step. Or should I say WAS? I don’t think so.

Facebook is still the most relevant platform and is still the most affordable option. If you don’t have the budget to hire a social media professional at this stage of the game then that means the responsibilities will fall to you, or someone on your team. So let’s check it out, should you still create your brand’s Facebook presence?

Your Facebook page is still very important. it should reflect your brand’s or your personal style, your personality, and professionalism as is often shown very well by moms on the “Cows In The Barn” website.

This post is intended to only cover the very basic steps of starting your Facebook page, there is much more information than I can cover in the space of one blog post that you’ll need to know. I’m not going to cover things like choosing an avatar, or a cover image.  Those are self-explanatory in my opinion.

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