Walla Walla Wine Wine Time Time

Yes, I know, it’s a silly heading. Walla Walla actually uses that same tagline of repeating words to market their wine region. So I borrowed it.  We were fortunate enough to be able to experience the Walla Walla wine region not too long ago and, although we expected good things I don’t think we were quite prepared for what we got.

The wine being produced in Walla Walla is sensational. Even the juice that wasn’t great was still good. Walla Walla is located due South of Spokane, Washington in the Southeast corner of the state.  It’s about a 262-mile drive from Seattle and 158 miles from Spokane. This was our first time in Walla Walla and it was beautiful. We had great weather as the sun was out.

We were able to visit eleven wineries: Woodward Canyon Winery, L’Ecole No 41, Gifford Hirlinger, Beresan Winery, Balboa Winery, Basel Cellars, Trio Vintners, Kontos Cellars, Dunham Cellars, Cavu Cellars, and Waterbrook.

Our first stop was at Woodward Canyon where we were met by Kellie Berg, the tasting room manager, who was extremely friendly and nice to us. I tasted six of their wines with my favorites being their 2016 Burgundy styled Chardonnay, NV Columbia Red Wine (52% Cabernet Sauvignon, 25% Merlot, and 14% Syrah), Artist Series #15 2014 Cabernet Sauvignon (which actually had a bit of Syrah and Merlot in it) and 2014 Estate Red.  The best value of the bunch was the NV Columbia Red Wine, which at $26 is a true bargain.

(more…)

Continue Reading

Heritage Trail Vineyards

Location

Heritage Trail Vineyards is located on 38 rolling acres in the Quinebaug-Shetucket National Heritage Corridor, an area federally registered as one of America’ s most scenic destinations. In addition, the vineyard is close to many of Connecticut’s tourist attractions, including Mystic Seaport, the Mohegan Sun, and Foxwoods Resort Casino.

Heritage Trail Vineyards invites you to join them for light food, great wine, and a wonderful setting. In winter, warm your hands at the fire; in summer, stroll the property or admire the view from a sunny deck. They are looking forward to seeing you soon!

Hours

May through December, Heritage Trail is open Friday, Saturday, and Sunday from 11:00 to 5:00 p.m. and January through April, they are open by appointment. Please call the vineyard at (860) 376-0659 to arrange a tasting or to purchase wine.

How to get there

From New Haven, take I-95 North to I-395 North to exit 83A (Lisbon), then take a left onto Route 169. Heritage Trail Vineyards will be approximately three miles up the road on your left. From the Boston area, take I-395 South to Exit 87 to Route 12; go south on Route 12 to sign “Route 169” (about 4 miles); turn right on Butt’s Bridge Road and go to Route 169 (2 miles); take left onto Route 169. The winery is two miles down the road.

(more…)

Continue Reading

Tips for Writing a Great Resume

Your resume is a compilation of credentials that lets potential employers know what you have achieved. Your cover letter tells them why your achievements are important and why you are a good fit for the position you are applying for. It acts as your spokesman and markets you to prospective employers.

A good cover letter should have three sections: a brief opening, middle and a closing. Each part contains crucial information and needs to be strongly worded.

The Opening Paragraph

It is here that you clearly identify the position you are applying for. Tell the reader how you learned about the job. If you are responding to an ad you saw or if a friend referred you, say so. More importantly, explain why you are interested in the job or in this company in particular. Make them believe you want to work at this company, in this position.

(more…)

Continue Reading

Google Keyword Quota Exceeded – What’s Next?

Yesterday I posted a bunch of keywords to my account (about 70,000) but realized that I was being stupid and crazy, so today I tried to do some house-cleaning. I deleted the old campaign and created a new one. So when you have the Google Keyword Quota Exceeded – What’s Next?

This campaign has 63 ad groups and about 200 keywords per ad group.

I’m trying to make the campaign active and I get a message telling me “Keyword Quota Exceeded” … How can this be – Is Google still looking at my old keywords?”

When I hear reports of AdWords accounts with keywords numbering in the 10s of thousands, I have to gasp in amazement. I find it incredible that advertisers feel the need to create campaigns with so many keywords that AdWords has to cap their account.

Quite frankly, I’m amazed that people think such a large campaign can actually be managed properly. I can’t believe that any more than a small percentage of your keywords are actually making any money. (more…)

Continue Reading

Google Online Marketing Challenge

When I got into the business of digital marketing back in 2010, one of the Web’s promises to advertisers was that it could target messages to consumers in ways that television, radio, and print never could. So when you consider the Google Online Marketing Challenge – do it right!

I was never impressed with the way large advertisers used mass media to go after certain audience demographics without regard for context. The Web offered me a unique opportunity to show advertisers not only how to reach the right people, but how to reach them in the right place and at the right time.

A Mass Medium it Ain’t

Throughout my career as an online media planner, I’ve most admired the campaigns that have that magical combination of reaching the right people in the right place in the most appropriate manner. Yet as I surf the Web seventeen years after it has become a commercial medium, I find myself exposed to advertising messages that are irrelevant to my surfing habits and state of mind. This shows me that advertisers still don’t understand the Web’s unique targetability.

Why aren’t online advertisers taking advantage of the one-to-one marketing principles we’ve heard so much about over the past few years?

(more…)

Continue Reading

Knipprath Cellars, Spokane

Knipprath Cellars Is Doing It Right

I recently had the pleasure of visiting one of Spokane, Washington’s most unique wineries, Knipprath Cellars. The winery is located in an old schoolhouse. It’s very quaint, though a bit chilly the day I visited. I was greeted at the top of the stairs by Sinay, who was manning (or in this case, womaning) the tasting room this particular day. See also this interview with Henning Knipprath of Knipprath Cellars. Knipprath is well-known for their Spiced Wine, Port, and some other pretty unique offerings. Knipprath is located in the Spokane Valley, at the historic Parkwater Schoolhouse.

I knew very little about Knipprath Cellars except that there WAS one, so I asked many questions and Sinay answered them one by one. I found out that Knipprath Cellars is a family-owned winery that just celebrated ten years of being a full-time winery. All in all, I tasted 13 different wines including Roussanne, Syrah, Tempranillo, Merlot and a whole slew of dessert wines, which seems to be their niche.

(more…)

Continue Reading

Best American Wines

Let’s also take a look at a few more interesting American wines. California is around the world renown for its quality wines. Check out the following wines that are really standing out in a market that has the largest number of varieties of agricultural produce in the world: WINE!

2013 Petite Sirah “Lovett Vineyard”, Red Hills

Deeply saturated and inky in the glass – ruby purple with violet glints.  The aromas set the stage for this wine – quintessential Petite Sirah notes of blackberry jam, rhubarb pie, baking spices, and blueberries are buoyed by a set of savory aromatics of cigar box, wet gravel, espresso, and fine oak.  The palate mirrors the nose – rich, ripe berry and cherry notes with underpinnings of dark chocolate, and coffee and a hint of hoppy porter.

Generous fine-grained tannins provide a backbone to the long, lingering finish of cassis and bittersweet chocolate.   With this bottling, the richness and ripeness of fruit are perfectly matched by bright, youthful acidity, giving the wine freshness and balance in this early stage and promising the potential for longer-term cellaring over the next 5-7 years.  As the wine matures, the jammy notes will transform into plush, darker fruit while the tannins soften and become velvety on the palate, slowly transforming into a highly nuanced and elegant wine.

(more…)

Continue Reading

Which is a best practice for optimizing a landing page for AdWords?

How to build a quality AdWords landing page is a question we are asked a lot. As Mike has found out, get the content on your landing page wrong and your campaign can get into all sorts of trouble. So let’s take a look at which is a best practice for optimizing a landing page for AdWords?

But building a landing page that Google will love, is not actually that hard. But, what you need to remember is that it is not just your landing page that AdWords judges, but your entire website.

1) The Basics

Your website must include all of these pages:

  • About Us Page
  • Contact Us Page
  • Terms and Conditions Page
  • Privacy Policy
  • Sitemap

(more…)

Continue Reading

Startup Marketing

This month I’m going to spend some time explore StartupMarketing strategies and how they can impact your business as well as the content you share with your audience and community. This is the first in a series of posts I’m going to share the next few months and if you’d like to explore the idea a bit more, check my upcoming posts about Startup Marketing.

Startup Marketing is critical to the success of your business. Why? Because without them a sale is just a sale. Possibly a one-time-only sale. But apply backend marketing strategies, and now you have a customer who is invested.

Now you have a customer who has not one, but two experiences buying from you. And that customer (if you approached the backend sale correctly) now feels appreciated, catered to and well-served.

(more…)

Continue Reading

Valentino Vineyards – Organic and Tasteful

Most wine connoisseurs will know that vineyards are found in all U.S. states. Yes, even in Alaska there are wineries! So it wouldn’t come as a surprise that you can also find vineyards in the state of Illinois, despite the state’s frigid winters.

It is, however, somewhat more challenging to find a vineyard or a winery in the Chicago area, where practically all land is dedicated to suburban community sports parks or forest preserves. So it is a bit surprising to discover a great winery in Long Grove, Illinois, by the name of Valentino Vineyards.

To reach the 20-acre vineyard, you need to drive through typical suburban Chicago neighborhoods while using 2-lane streets that are full of parked cars. It couldn’t get any more suburbian, so it will definitely come as a surprise that all of a sudden, you’ll find yourself on a small country road that leads you to the relatively small vineyard.

(more…)

Continue Reading
Close Menu