How to build a quality AdWords landing page is a question we are asked a lot. As Mike has found out, get the content on your landing page wrong and your campaign can get into all sorts of trouble. So let’s take a look at which is a best practice for optimizing a landing page for AdWords?
But building a landing page that Google will love, is not actually that hard. But, what you need to remember is that it is not just your landing page that AdWords judges, but your entire website.
1) The Basics
Your website must include all of these pages:
- About Us Page
- Contact Us Page
- Terms and Conditions Page